Well, we've made it easier with the KULA Softy series. Yep, it's still round... but now constructed with a watertight, heavy-duty softshell filled with badass insulation. With a watertight zipper, you can sling it around and it won't leak a drop. It might be soft, but it's anything but inadequate. This bad boy holds enough cold ones to keep the party going... all night long.