Our Story

Real people. Incredible products. Palpable authenticity.

Those are just a few of the things you can expect from Kathryn & Carl Martens, owners of Aventuron, and they can’t wait to prove it to you.

This grassroots, family owned-and-operated business was built on the belief that souls and minds are recharged in the outdoors. The sun, wind, rain and the dirt beneath your feet will always stir a spirit back to life. The Martens traded in the stuffy dress codes and suffocating cubicles of Corporate America for a single reason: to help others experience more of that, more often.

Rooted in Sheboygan, Wisconsin and fueled by the limitless idea that ‘we rise by lifting others,’ Aventuron never fails to go the extra mile for their customers. They’re most proud of their personalized approach to every single interaction, either online or in person. Their unparalleled customer service is their pride and joy and something that they work towards tirelessly and continuously. It’s the face of Aventuron and the cornerstone of the entire company. In a world of massive warehouses, slick advertising campaigns and ice-cold call centers, Aventuron is a unicorn of sorts where you’ll always be met with an enthusiastic smile and the voice of a real, live fellow adventurer. Like a breath of fresh air, Aventuron offers what most retail customers have grown to miss; integrity, passion, character and quality.

Operating with the old-fashioned values of a mom-and-pop shop, Aventuron has earned the respect of their community, the loyalty of their customers and the admiration of their big-box rivals. In just a few short years since their doors first opened, Aventuron has received the Corporate Sponsor Award at Wisconsin’s Trout Unlimited Banquet, started leading the initiative for IMBA trails at Evergreen Park and have become involved in the Glacial Lakes Conservancy. They promote the lifestyle that they live and love through community involvement, rarely ever foregoing an opportunity to give back. It’s little wonder, then, that they’ve become a fan favorite almost overnight.

Whether they’re helping to curate personalized adventures, feeding the wanderlust of a rambling hiker or helping a rookie mountain biker customize their ride, the Martens radiate a mutual trust, love and respect that permeates every arena of their lives. Their goal isn’t to just build a business, but to grow a family, and they’d love for you to be part of that legacy.

Shop local. Shop Aventuron. Every purchase helps pour back into a community just like yours.


- The Martens Family

Carl & Kathryn (Aventuron owners), Mack and Remy, our adventure loving offspring 

PS: Shop with confidence knowing we provide a Lowest Price Guarantee and offer free shipping on most orders.