Avra™ keeps you comfortable with superior wicking speed and exceptional dry times - up to 50% faster than fabrics of similar weight, construction and composition. Due to their size and unique shape, Avra fibers are significantly more flexible than standard polyester. This creates fabrics with a distinctly silky feel that keeps you drier and more comfortable than ever before using 100% post-consumer recycled PET. The flat, ribbon-like shape also provides performance advantages like faster wicking speeds, faster dry times, and a cool-to-the-touch sensation you have to feel to believe.
UPF stands for Ultraviolet Protection Factor and indicates how much of the sun's UV radiation is absorbed. A fabric with a rating of 50 will allow only 1/50th of the sun's UV rays to pass through. This means the fabric will reduce your skin's UV radiation exposure significantly. All of our UPF finishes last the life of the garment, an industry standard of 30 washings.
Designed to Blend In…Because you’re the last thing fish want to see. Scientifically researched and developed by the camouflage experts at Veil™ Camo, SIMMS Cloud and River Camo patterns take into consideration the ocean and river environments and the way fish interpret what's above the water to effectively conceal the angler. With the technology to blend in and close the gap, it's all about sealing the deal without ever revealing the source.LEARN ABOUT THE DEVELOPMENT OF OUR LATEST OCEAN CAMO PATTERN
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